Discover the power of SEO for your patient group!

Nov 8, 2023

In this week’s blog we explore the power of using Search Engine Optimisation (SEO) as a tool to support your patient group.

Whether you’re completely new to the world of SEO, or looking to enhance your skills, we’ve got helpful tips on how you can reach new audiences.

We also have an upcoming online SEO masterclass on the 6th December.

In today’s fast-paced digital world, it is becoming increasingly difficult to stay in the loop with all the latest online trends – and to know how to utilise them to make your patient group’s voice heard.

In the ever-expanding digital space, it’s not just about having an online presence, it’s about ensuring your messages are reaching the widest possible audiences and making the most impact.

This is where Search Engine Optimisation (SEO) comes into play.

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So, what is SEO?


Search Engine Optimisation is all about optimising your online resources, like your website, to rank higher in online searches – driving traffic, engagement and conversions.

Our top three tips for getting started with SEO:




Set Key Performance Indicators (KPIs):


Start by setting targets to support you in creating an SEO strategy. For example, these could be increasing traffic to your website, boosting engagement or building on your online presence. By setting yourself goals, you can measure the overall impact and success of your SEO efforts.


SERP (Search Engine Results Page) optimisation:


Your patient organisation’s visibility in search engine results pages is important for optimising your online resources. Focusing on refining your content for search engines is a vital SEO technique. This involves conducting keyword research, crafting high quality content and writing engaging meta descriptions.


Image optimisation:


Visual content plays a huge role in conveying your messaging. However, images can also impact your website’s load time, which affects SEO. Saving images in a low file size can help your website to load faster, therefore improving your ranking on Google.

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Our next online masterclass, Boost your online presence: SEO masterclass for beginners is just around the corner!

This masterclass will help you improve your search engine optimisation and develop the skills you need to expand your reach.

We are proud to be working in collaboration with Sookio to deliver this masterclass.

We hope you enjoyed reading our blog, are you now feeling inspired to take the next step?

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