BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Beacon for rare diseases - ECPv6.17.0//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Beacon for rare diseases X-ORIGINAL-URL:https://www.rarebeacon.org X-WR-CALDESC:Events for Beacon for rare diseases REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/Paris BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20240331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20241027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20251026T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20260329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20261025T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20250915T110000 DTEND;TZID=Europe/Paris:20250916T130000 DTSTAMP:20250717T121629Z CREATED:20250630T103838Z LAST-MODIFIED:20250717T121629Z UID:61099-1757934000-1758027600@www.rarebeacon.org SUMMARY:Crafting content to capture your audience DESCRIPTION:Your words can inform and inspire\, connect communities and drive change.\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n As a rare disease patient group\, you’re a trusted voice in a crowded digital world\, offering support\, guidance\, and insight where little else exists. \nYou’re often the first port of call\, and sometimes the only source of information available. \nThat’s no small ask. \nWhether you’re reaching patients\, families\, healthcare professionals or researchers\, the way you shape your message can make all the difference. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Across two interactive sessions\, we’ll dive into how to tailor your tone\, language and layout for different audiences and shape content that’s engaging\, clear and easy to navigate.\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Why join us?\n \n \n \n \n \n Because we know you wear a lot of hats: advocate\, fundraiser\, administrator\, project manager and more! Writing online content is just one of many things on your plate. \nThis masterclass is here to make that part a little easier – and a lot more effective. \nJoin us for tools\, tips\, and real-life examples you can use to refine your organisation’s digital presence. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Working on a web page\, resource or even just a tricky paragraph? \nWhy not bring it along and explore ways to make it even clearer\, more engaging\, and better suited to the audience you want to reach. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n What will we cover?\n \n \n \n \n \n This two-part online masterclass is designed to help you grow your skills in crafting clear\, confident content\, especially when communicating healthcare information. \nThis could include web pages\, digital resources\, social media and even tailoring your imagery. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n We’ll focus on understanding the different needs and priorities of your audiences\, and how to craft messages that really resonate. \nYou’ll explore new ideas in a welcoming environment and come away with practical tools\, techniques\, and ideas you can put to work straight away in your own communications. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Session One\n Monday 15th September – Understanding your audience: \n– Effectively segmenting and understanding the needs of your online audience \n– The importance of language and imagery in digital content \n– Tailoring your web content and social media to capture your audience\n \n \n \n \n \n \n \n \n \n \n \n Session Two\n Tuesday 16th September – Crafting a compelling message: \n– Exploring NHS digital content guidelines \n– Building a toolkit of strategies to assist you when writing for the web \n– The principles and power of plain English\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register for the masterclass\n \n Register\n \n \n \n \n \n Important Notice: \nAttending this masterclass is free\, but registration requires a deposit of £15\, which is refunded after attending the training. \nOur ticketing provider\, Eventbrite\, now allows you to confirm tickets before completing the order form on the next page. To finalise your booking\, please ensure you fill out the form in full after paying your deposit. \n \n \n \n \n \n Find out more about our deposit system\n Registering for this online masterclass will require paying a refundable deposit of £15 upon registration. \nFollowing the event\, if you have attended at least one of the two sessions\, you will get your full deposit back. We understand that circumstances can change\, especially in the rare disease community. \nShould you register for the masterclass and realise you can no longer attend\, please let us know as soon as possible. We will endeavour to refund your deposit in full provided reasonable notice is given.  \nReasonable notice for this event is no later than 5 working days before. \nFind out more about our deposit scheme here. \nIf you have any questions\, please contact projects@rarebeacon.org.\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Meet the trainer\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sue Keogh\nSue Keogh is a specialist in digital communications and a long time supporter of Beacon and our work. \nShe founded her own marketing agency and has worked extensively in the healthcare sector – Alzheimer’s Society\, East of England Cancer Alliance\, Papworth Hospital\, Care UK\, hospices\, medical device start ups and more. \nSue is a Fellow of the Chartered Institute of Marketing\, works closely with the University of Cambridge and built her career with the BBC\, ITV\, Government Digital Services\, Yahoo and AOL. \nYou can rely on Sue to give you plain\, simple\, jargon-free advice! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Sign up for the masterclass below!\n \n Register here!\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Please note: the ticket window may take a few seconds to load.  URL:https://www.rarebeacon.org/event/crafting-content-to-capture-your-audience/ LOCATION:Online via Zoom CATEGORIES:Masterclass,Online ATTACH;FMTTYPE=image/jpeg:https://www.rarebeacon.org/wp-content/uploads/2025/06/writing-for-web-graphic.jpg ORGANIZER;CN="Beacon for Rare Diseases":MAILTO:projects@rarebeacon.org END:VEVENT END:VCALENDAR