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Masterclass series: Creating impactful videos from your smartphone

14th July, 2022 at 11:00 am - 4th August, 2022 at 12:30 pm BST

Beacon is delighted to announce a new masterclass series: Creating impactful videos from your smartphone 

We are excited to announce that we are running a brand new Masterclass series!

As video content becomes more popular and impactful across social media and communications, understanding how to utilise video easily as a medium can have an impact without breaking the bank or taking up too much time.

Patient group representatives who are confident in creating videos to communicate their mission are in with a better chance of getting their message to a wider audience.

However, we understand that for some individuals, especially those who are new to it, getting to grips with making videos and getting them out there may not come naturally. The aim of this masterclass is to equip patient group representatives who want to improve their skills with basic but efficient ways to create videos that match the tone and message of their organisations.

The series includes three separate sessions across a four week period where attendees will learn the core skills of creating videos and putting them into the world to reach the right audience. In the third session, attendees will have the opportunity to present their short videos and receive peer and expert feedback.

We will be joined by expert trainers Jack Stevens and Philip Saich from Cookie Cut Media and Postscript who will lead sessions one and three with the middle session being led by Beacon. As the masterclass is being run as a series, attendees will be expected to attend each week as the sessions will build upon the skills learnt in the previous week.

11am to 12:30pm, Thursday 14th July 2022

Session one will be led by expert trainers Jack and Philip who will help attendees to:

  • Consider the process behind making video content and the benefits it can bring
  • Understand the video restrictions of the social media platforms and where video content is best placed
  • Decide on the message they want to send and what video style would be most compatible
  • Understand the strategy of actually making smartphone videos
  • Understand strategies to best engage their audience

The session homework will be to use the skills acquired in the session to craft a bespoke video.

11am, 12pm, Thursday 21st of July

This session will be led by Beacon and will focus on showcasing the accessible tools that exist to help you make the most out of your videos as well as some exploring some ideas for fun video content.

11am to 12:30pm, Thursday 4th of August

The masterclass series will conclude with a final session led by Jack and Philip, where patient group leaders (and resident Beacon staff!) will have a chance to show the videos they have made and get feedback.

During this session, attendees will also learn:

  • How to distribute your video on social media and understand which social media to use
  • How to make sure your content is accessible
  • Top tips for attracting the right viewers
  • How to try and get maximum reach


14th July, 2022 at 11:00 am BST
4th August, 2022 at 12:30 pm BST
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