BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Beacon for rare diseases - ECPv6.17.4.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://www.rarebeacon.org X-WR-CALDESC:Events for Beacon for rare diseases REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/Paris BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20230326T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20231029T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20240331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20241027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20251026T010000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20220327T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20221030T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20230326T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20231029T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20240331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20241027T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20240222T110000 DTEND;TZID=Europe/Paris:20240222T123000 DTSTAMP:20240813T110423Z CREATED:20240125T074323Z LAST-MODIFIED:20240813T110423Z UID:10000088-1708599600-1708605000@www.rarebeacon.org SUMMARY:Boost your patient group's productivity using AI DESCRIPTION:Boost your patient group’s productivity using AI \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n AI has dominated conversations over the past year. So much so\, that Collin’s Dictionary even made their word of 2023 ‘artificial intelligence’. \nBut what is AI and how is it relevant to rare disease patient groups? Let us tell you! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Too often\, patient group leaders have a mile-long to-do list and feel pressured to do everything\, singlehandedly\, all at once. AI tools can alleviate a lot of this burden; providing a free helping hand with generating ideas\, writing copy for emails\, social media posts\, websites and funding applications\, and even helping with producing graphics. It seems that the possibilities are endless! \nHowever\, getting the most out of these tools takes experience. Is taking the time to learn these new tools worth it? How can I be sure the information is correct? How can I get more helpful answers out of AI?  \nThis webinar will equip patient group representatives with more know-how of when and how to use AI\, hopefully boosting productivity and saving precious time! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  \nWhat is AI?\n  \nArtificial Intelligence (or AI) is the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligent beings. Examples include ChatGPT\, Bard etc. These models are being developed all the time\, and are currently free to use for all (just requiring an account). \nAI can be used to write copy for any platform\, from social media to fundraising bids\, and is able to mimic the way you already write! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Why is AI important?\n  \nIn the hectic online world\, utilising AI helps patient groups meet their aims by: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Writing more quickly and creatively \n \n \n \n \n \n \n \n \n \n \n \n Saving time on routine tasks so you can focus on your community \n \n \n \n \n \n \n \n \n \n \n \n Generating images and graphics \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n What to expect from the webinar?\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This webinar will teach you:\n  \n\n\nWhat AI is \n\n\nHow to write effective prompts for different types of AI \n\n\nHow AI can help you become more efficient in all aspects of your patient group’s activities \n\n\nThe potential risks and dangers of using AI \n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Have a think: what are you hoping to achieve with AI from attending this webinar? Come along and share your goals!\n \n \n \n \n \n About our webinars\nAll Beacon’s webinars are delivered online in Zoom’s webinar format. These are designed as a general overview of a topic to ensure all attendees have a good level of knowledge. There is always a chance to ask questions at the end\, and are often part of a series to cover different topics within one area. \nThis masterclass will equip patient group leaders with the essential AI skills they need to build capacity. It will be held online on Zoom. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Meet the trainer\n \n \n \n \n \n Jenn Hood\nThird Sector Lab \nJenn Hood is an award-winning digital designer with a passion for supporting third sector organisations with digital upskilling and making the most of the technologies available to them. \nWith a decade of experience in digital communications\, she has collaborated with a variety of different organisations\, supporting them to streamline digital processes and increase their online visibility. \nAs the lead on website design and development at Third Sector Lab\, Jenn is continually studying and implementing technology trends\, resulting in user-friendly and impactful websites. Her expertise lies in transforming complex information into accessible digital content. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Please note: the ticket window may take a few seconds to load.  URL:https://www.rarebeacon.org/event/webinar-using-ai-to-improve-capacity/ LOCATION:Online via Zoom CATEGORIES:Online,Webinar ATTACH;FMTTYPE=image/jpeg:https://www.rarebeacon.org/wp-content/uploads/2024/01/AI-webinar.jpg ORGANIZER;CN="Beacon for Rare Diseases":MAILTO:projects@rarebeacon.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20231206T100000 DTEND;TZID=Europe/London:20231206T130000 DTSTAMP:20231130T083912Z CREATED:20231026T151108Z LAST-MODIFIED:20231130T083912Z UID:10000029-1701856800-1701867600@www.rarebeacon.org SUMMARY:Boost your online presence: SEO masterclass for beginners DESCRIPTION: \nAre you struggling to find new members of your patient group?\n  \nOnline presence is becoming increasingly important to connect with and support your patient community. This is especially true for those who are newly diagnosed\, their clinician may never have heard of their disease or have little knowledge of it\, leaving patients feeling overwhelmed and alone. These patients are all likely to go straight to Google to search for further information. Advocacy groups provide the vital support\, community\, and accurate information that patients need at this time; however\, this relies on patients being able to find them online. This is where Search Engine Optimisation (SEO) comes in and is one of the key tools to boost your online presence to patients\, families\, and others who might be interested in the condition you represent.   \nHowever\, we understand that for some individuals\, especially those who are new to it\, getting to grips with SEO may not come naturally. The aim of this online\, one-off\, masterclass is to equip patient group representatives who want to improve their skills with basic but efficient ways to understand and implement SEO to reach new audiences and be more findable online. \n  \nWhat is SEO?\nSEO (Search Engine Optimisation) is the process of optimising your owned resources (e.g.\, your website) to rank in search engines and drive traffic\, engagement\, and conversions organically\, without the need to pay for advertising. \nSEO can be divided into these three areas: on-page SEO\, off-page SEO\, and technical SEO\, and there are over 200 factors (‘ranking factors’) that will help your website rank higher on search engines (such as Google) for relevant keywords and search terms. \n  \nWhy is SEO important?\nIn the hectic online world\, utilising SEO helps patient groups meet their aims by: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Raising awareness of your patient group\n \n \n \n \n \n \n \n \n \n \n \n Being more findable online to patients\, healthcare professionals\, researchers and industry representatives\n \n \n \n \n \n \n \n \n \n \n \n Enabling you to reach those who really need you \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n What to expect from the masterclass?\n  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This masterclass will teach you:\n\nThe core skills of SEO \nWhat SEO is in simple and practical terms \nThe latest developments in SEO\nHow to employ quick wins and long-term activities to increase the visibility of your patient group and drive more traffic to your website \n\nHave a think: what are you hoping to achieve with SEO from attending this masterclass? Come along and share your goals! \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About our masterclasses\nAll of Beacon’s masterclasses are delivered in a small group setting to ensure all attendees have the opportunity to receive direct support and feedback from the trainer. They are intended to be hands-on training where participants leave with something tangible they can put into practice for their organisation. \nThis masterclass will equip patient group leaders with the essential SEO skills they need to drive positive change. It will be held online on Zoom.  \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Meet the trainer\n \n \n \n \n \n Sukhjinder Singh\nSEO Consultant\, Sookio \nSukh is an SEO consultant with over 14 years’ experience driving organic awareness\, traffic\, and conversions for both big and small brands. He has also spent the same amount of time delivering training\, whether it’s to groups of people in SEO bootcamps or on a one-to-one basis. He enjoys educating and empowering clients\, strongly believing in cross-skilling to help them better comprehend the work being done and collaborate comfortably when needed. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Spaces are limited so claim yours now to avoid missing out!\n \n Register\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Please note: the ticket window may take a few seconds to load.  URL:https://www.rarebeacon.org/event/search-engine-optimisation-seo-masterclass/ LOCATION:Online via Zoom CATEGORIES:Masterclass,Online ATTACH;FMTTYPE=image/jpeg:https://www.rarebeacon.org/wp-content/uploads/2023/12/Featured-photo-for-web-e1698760772225.jpg ORGANIZER;CN="Beacon for Rare Diseases":MAILTO:projects@rarebeacon.org END:VEVENT END:VCALENDAR