Your words can inform and inspire, connect communities and drive change.
As a rare disease patient group, you’re a trusted voice in a crowded digital world, offering support, guidance, and insight where little else exists.
You’re often the first port of call, and sometimes the only source of information available.
That’s no small ask.
Whether you’re reaching patients, families, healthcare professionals or researchers, the way you shape your message can make all the difference.
Why join us?
This masterclass is here to make that part a little easier – and a lot more effective.
Join us for tools, tips, and real-life examples you can use to refine your organisation’s digital presence.
Working on a web page, resource or even just a tricky paragraph?
Why not bring it along and explore ways to make it even clearer, more engaging, and better suited to the audience you want to reach.
What will we cover?
This two-part online masterclass is designed to help you grow your skills in crafting clear, confident content, especially when communicating healthcare information.
This could include web pages, digital resources, social media and even tailoring your imagery.
We’ll focus on understanding the different needs and priorities of your audiences, and how to craft messages that really resonate.
You’ll explore new ideas in a welcoming environment and come away with practical tools, techniques, and ideas you can put to work straight away in your own communications.
Session One
– Effectively segmenting and understanding the needs of your online audience
– The importance of language and imagery in digital content
– Tailoring your web content and social media to capture your audience
Session Two
– Exploring NHS digital content guidelines
– Building a toolkit of strategies to assist you when writing for the web
– The principles and power of plain English
Register for the masterclass
Important Notice:
Attending this masterclass is free, but registration requires a deposit of £15, which is refunded after attending the training.
Our ticketing provider, Eventbrite, now allows you to confirm tickets before completing the order form on the next page. To finalise your booking, please ensure you fill out the form in full after paying your deposit.
Find out more about our deposit system
Following the event, if you have attended at least one of the two sessions, you will get your full deposit back. We understand that circumstances can change, especially in the rare disease community.
Should you register for the masterclass and realise you can no longer attend, please let us know as soon as possible. We will endeavour to refund your deposit in full provided reasonable notice is given.
Reasonable notice for this event is no later than 5 working days before.
Find out more about our deposit scheme here.
If you have any questions, please contact projects@rarebeacon.org.
Meet the trainer
Sue Keogh
Sue Keogh is a specialist in digital communications and a long time supporter of Beacon and our work.
She founded her own marketing agency and has worked extensively in the healthcare sector – Alzheimer’s Society, East of England Cancer Alliance, Papworth Hospital, Care UK, hospices, medical device start ups and more.
Sue is a Fellow of the Chartered Institute of Marketing, works closely with the University of Cambridge and built her career with the BBC, ITV, Government Digital Services, Yahoo and AOL.
You can rely on Sue to give you plain, simple, jargon-free advice!
